| » Course Contents | marketing |
Course Contents
| » Introduction | |
| » Love Thy Neighbour | putting the other person first gets results |
| » The Outwith Principle | the view from the other side |
| » Promoting the benefits | no - the REAL benefits |
| » An Alternative Model | Outwith for a different approach |
| » The Marketing Focus | from the perspective of the purchaser |
| » Applying The Outwith Principle | example web pages |
| » Prepare for marketing on line | steps to success |
| » Step 1 - work out who you are | as others see you |
| » Step 2 - why me? | be the one they want |
| » Step 0 - » Qualities | |
| » Step 0 - » Excellence | |
| » Step 0 - » Benefits of Buying | |
| » Step 3 - work out who they are | identify your market and list your targets |
| » Step 4 - work out how to reach them | marketing methods that take aim |
| » Step 0 - » Social Networking | |
| » Step 0 - » Newsgroups and Forums | |
| » Step 0 - » Search Engines and Directories | |
| » Step 0 - » Off-line Resources | |
| » Step 5 - prepare the landing zone | follow-up material |
| » Step 6 - launch the campaign | |
| » Postscript |
