Yowsie! - Yowsie Marketing Course

marketing

Making a Start

Six Steps to starting a Marketing Campaign.

This section of the course sets out six steps to an on-line marketing campaign which begins with an e-mail-shot. The links are to help you jump to what you need and refer back to material you have covered.

» Step 1 - work out who you are.
» Step 2 - know why people should come to you.
» Step 0 - Qualities
» Step 0 - Excellence
» Step 0 - Benefits of Buying
» Step 3 - identify your market
» Step 4 - work out how to reach them
» Step 0 - Social Networking
» Step 0 - Newsgroups and Forums
» Step 0 - Search Engines and Directories
» Step 0 - Off-line Resources
» Step 5 - the landing zone
» Step 6 - sending the e-mail

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